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The video completely dominated the social networking channels. Recent studies show that four of the top six channels on which global consumers watch video are social channels.

Why is it important? If you do not create videos, you will probably be left behind. But do not worry. For most videos, the simpler and more raw the content, the more authentic the content φαίνεται and that’s what matters to your audience.

Video is useful for much more than just entertainment. Video on landing pages can increase conversion rates by more than 80%, and simply mentioning the word “video” in your email subject line increases openings by 19%. 90% of customers also say that videos help them make buying decisions.
Video can be a versatile tool for salespeople throughout the customer journey and can do much more than increase loyalty. Backend analytics also helps sellers meet the requirements and prioritize potential customers.

Video marketing uses videos to promote and market your product or service, increase loyalty to your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

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